AI in Data-Driven Business Models — from theory to practice.
Artificial intelligence is fundamentally transforming companies: it optimises value creation, opens up new business models, and reshapes existing processes. Entrepreneurship der Zukunft 2023 thoroughly examines the prerequisites, implementation pathways, and applications of AI in data-driven business models — with 17 chapters from leading experts across academia and industry.
The first section focuses on prerequisites: data collection, IT infrastructure, and human resource development. The second section covers AI implementation — from building and training AI systems to integrating them into existing business processes, including machine learning and deep learning. The third section presents practical applications in manufacturing, retail, and services.
The book closes with a critical reflection on the opportunities and risks of AI for the entrepreneurs of tomorrow.
