Dr. Lars Heim

Co-Founder

Aeon Robotics is a startup with focus on modular robotics, artificial intelligence, drive technology and smart components. The company was founded in 2021 as a spin-off of the TU Braunschweig. With the HandEffector robot system, Aeon Robotics offers a solution that for the first time makes it possible to intuitively teach gripping forces and gripping movements to a robot system with no knowledge of robotics or programming. This makes it possible to automate processes that were previously impossible to automate.

Research Associate / Ph.D. Student / Lecturer

Business development and conception – Clausthal Executive School (CES):

• Founding and establishing Clausthal Executive School as the central
  institution for further education at Clausthal University of Technology
• Conception, accreditation and initial implementation of a new
  further education program (ESF project)

Research assistant at the chair of business administration and corporate management:

• Supervision and realization of lectures, seminars, workshops
• Administrative tasks within the chair
• Supervision of theses (Bachelor, Master)
• Research work (doctorate/PhD) on the research priorities of the chair

Founder of veggieflash

Founder and managing director:

• Product development "Veggieflash": from the basic idea to sales
• Conception and prototyping
• Selection of suppliers and manufacturers
• Legal protection of the trademark 
• Marketing through social media
• Sales via veggieflash.de online shop

Online Media Consultant

Online-media consultant:

• Targeted market development/market cultivation regarding existing and potential customers
• Competitor analysis, i.e. market observation and assessment of the switching behavior of existing and potential customers in
  competing media
• Weekly analysis and reporting of KPIs
• Conception and launch of new digital products

Marketing & Project Manager

Project management, marketing, technical consulting: 

• Coordinating (B2B) projects (on-/offline marketing campaigns)
• Management of the project team with content management systems and project management systems
• Planning, coordinating and controlling of the process of the
  implementation of a customer online shop 
• Analyzing project results for internal and external final reporting
• Conception of strategic reframing and sharpening of a brand for IT-services
• Integration of corporate design standards and supplier restrictions in (B2B) marketing campaigns 
• Briefing of agencies and coordination

Internship

Electives in the field of product development of advertising media:

• Drawing up a situation analysis as basis for action for implementing a new product based on market potential analysis
• Statistical analysis of customer data 
• Conception, sending and statistical analysis of newsletters 

Dr. rer. pol. (PHD)

Specialization: Business models, Blockchain technology, Job-To-Be-Done-Theory

Dissertation: Einfluss der Blockchain-Technologie auf Geschäftsmodelle: Entwicklung eines Vorgehensmodells am Beispiel von intermediären Akteuren

Cuvillier Verlag

Amazon

Master of Science Business Psychology

Overall grade: 2.0

Specialization: Forms of organizations and development

Master thesis: The Need for Cognitive Closure and its impact on consumers’ purchase intentions

Master of Science Marketing

Overall grade: 7.5 (“Good”)

Specializations: Marketing research & management, market analysis, brand management

Master thesis: Social Proof Mechanisms – How Demand-Generated Scarcity Influences Consumer Purchase Intentions

Bachelor of Science Business Administration

Overall grade: 2.4

Specializations: E-Business, marketing concepts and strategies, management and entrepreneurship, logistics and operations management

Bachelor thesis: The art of using the right evaluation system – An empirical analysis of the lecturer ranking of the Faculty of Economics and Management Magdeburg